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H&M Apologises Over Racist Image Of Black Boy In Hoodie

People on social media have called H&M "racist" for showing a black child modelling a hoodie that says 'coolest monkey in the jungle.'

Some are calling for a boycott of the brand over the picture, while others defended the retailer.

H&M has said: "We apologise to anyone this may have offended." People on Twitter described the image published by the Swedish chain as inappropriate and offensive.


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The photograph was being using in the children's section of the UK site and some people weren't happy.

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Dexter Neptune wrote: #BlackTwitter h&m is cancelled won't see anymore money from me.

Another user compared the image to one of a white child modelling a hoodie with the words "jungle survival expert."

The hoodie is still available to buy online but it no longer features the image of the child modelling it.

The company said: "This image has now been removed from all H&M channels and we apologise to anyone this may have offended."

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Updated: 04/06/2018 — 8:32 am

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